The Metaverse Press Release
PR In The Metaverse:
A Day In The Life Of A Mirrorworld Press Release
The press release in the real world is boring. PR pros know that. Reporters know that. I think even clients know that. But imagine for a moment the wonders held within a metaverse press release.
Inside his Metaverse-based newsroom, a reporter’s avatar begins his day by going through his email. Your release for your client’s work on the new user experience they created for Mercedes’s new EV model catches his eye. The text, images and video hover in holographic space in front of the reporter’s virtual eyes ready to be interacted with.
If the reporter is especially tech-savvy they may have available specially designed holographic pods to project people and images, so instead of a written quote in the press release, the hologram of the Chief Design Officer at Mercedes who said it appears before your avatar.
Now the reporter’s interest is piqued, time for them to strap on their haptic touch gloves (that enable users to interact with 3-D virtual objects and experience sensations such as movement, texture and pressure), so they can take the Mercedes EV for a test drive and check out the UX for themselves. But this is no ordinary test drive, as you cruise around Metaverse holographic 3D visuals burst around you, drawing your eye to the new Metaverse Nike store or hundreds of other brands that are living their best virtual lives right now.
Blown away by the test drive, the reporter is sold on doing a story and ready to dive in and interview your client. The reporter then exits the test drive at Mercedes’ Metaverse corporate HQ where the CMO’s avatar greets you – with your favorite virtual coffee in hand – and offers to take you on a tour of the office. Boring Powerpoint decks with charts and stats pop up around your in 3D style highlighting the design development process and the research that went into it. Wait, is that a knock on the door? It’s the avatar of the Creative Director from the outside design firm Mercedes hired to handle creative duties drops by to introduce herself and offer her perspective on the project.
The last stop is the virtual conference room for a one-on-one interview, avatar-to-avatar between the reporter and Mercedes spokesperson.
It’s the same thing PR pros do every day IRL, but in the Metaverse, it’s an experience that is richer, more engaging, and more future-forward than anything we’ve ever dreamed of. And, perhaps most surprisingly, much of this is already happening. I’m ready to explore, are you?
